Privacy Policy

Last Updated: April 2026

At Active Reality, we respect your privacy and are committed to protecting your personal data. We understand that shopping online requires a degree of trust, and we take that trust seriously. This policy explains how we collect, use, store, and protect your information when you visit our store, browse our products, or make a purchase, so you can shop with confidence.

1. Information We Collect

When you shop with us, we collect the personal information you give us directly, as well as some information that is gathered automatically as you interact with our website. This includes:

  • Identity Data: Your name, username, or similar identifiers that help us recognize you as a returning customer and personalize your experience.
  • Contact Data: Your shipping address, billing address, email address, and phone number, which we need in order to process your order and keep you updated on its status.
  • Transaction Data: Details about the payments you make and the products you've purchased, including order history, order value, and payment method (though we do not store full card details ourselves — this is handled securely by our payment processors).
  • Technical Data: Your IP address, browser type and version, device information, and general location data, which helps us understand how customers use our site and allows us to improve your shopping experience over time.

We only collect the information that is reasonably necessary for the purposes described in this policy, and we do not knowingly collect more data than we need.

2. How We Use Your Data

We use your information to power your training journey and to ensure your experience with us runs as smoothly as possible. Specifically, we use your data to:

  • Process, fulfill, and deliver your boxing gear orders accurately and on time.
  • Manage payments securely and protect both you and us against fraudulent transactions.
  • Send you updates about your shipment, order confirmations, and respond to any support queries or questions you raise with our team.
  • Improve our website, products, and overall customer experience based on how our store is used.
  • (With your explicit permission) Send you marketing emails about new gear releases, exclusive discounts, and promotions. You can unsubscribe from these at any time.

We will never sell your personal information to third parties for their own marketing purposes.

3. Consent & Security

How do we get your consent? When you provide information to complete a transaction, create an account, or verify your payment method, we take this as your consent for us to collect and use that information for the specific purpose it was given.

If we ask for your personal information for a secondary reason, such as marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to opt out.

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. This includes using secure servers, encrypted connections where applicable, and limiting access to personal data to employees and partners who genuinely need it to perform their roles.

That said, no method of transmission over the internet or electronic storage is 100% secure, and while we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.

4. Third-Party Services

In general, the third-party providers we use — such as payment gateways, shipping carriers, and analytics tools — will only collect, use, and disclose your information to the extent necessary to allow them to perform the specific services they provide to us.

However, certain third-party providers, such as payment gateways and other payment transaction processors, have their own privacy policies with respect to the information we are required to provide them for your purchase-related transactions. We recommend reviewing their privacy policies if you have questions about how they handle your data.

Some of these providers may be located in a different jurisdiction than either you or us, so if you proceed with a transaction that involves a third-party service provider, your information may become subject to the laws of the jurisdiction(s) in which that provider or its facilities are located.

5. Cookies

We use cookies to maintain your shopping session, remember what is in your cart, and generally improve your browsing experience on our site. Cookies are small text files stored on your device that allow us to recognize your browser and capture certain information.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies, through your browser settings. Please note that if you disable cookies, some features of our website — such as remembering items in your cart — may not function properly.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Order and transaction data is generally kept for as long as needed to handle any warranty, return, or support-related issues.

Questions or Concerns?

If you would like to access, correct, update, or delete any personal information we have about you, or if you have any questions or concerns about how your data is handled, please don't hesitate to contact our Privacy Compliance Officer at:

Email: active.reality1968@gmail.com

We aim to respond to all privacy-related inquiries as promptly as possible.